Cover Letters For Dummies
Contents at a Glance
Introduction ................................................................ 1
Part I: Cover Letters and So Much More! ....................... 7
Chapter 1: News Flash: Cover Letters Are Grown Up and Have Kids ......................... 9
Chapter 2: Creating Images Online for Now and Tomorrow ...................................... 23
Chapter 3: Special Marketing Messages Outrun Rivals............................................... 31
Part II: Creating Compelling Communications .............. 47
Chapter 4: Writing Your Way to a Job ........................................................................... 49
Chapter 5: Language That Snap-Crackle-Pops ............................................................. 59
Chapter 6: Great Lines for Success ................................................................................ 75
Chapter 7: Job Seeker’s Skills Finder ............................................................................. 91
Part III: Job Letters: Sample the Best ........................ 111
Chapter 8: Job Ad Reply Letters .................................................................................. 113
Chapter 9: Broadcast and Prospecting Letters .......................................................... 151
Chapter 10: Networking Letters ................................................................................... 183
Chapter 11: Resume Letters ......................................................................................... 197
Chapter 12: Thank-You and Follow-Up Letters .......................................................... 213
Part IV: Online Messages: Sample the Best ................ 233
Chapter 13: Branding Statements and Online Proi les ............................................. 235
Chapter 14: E-Mail Cover Notes ................................................................................... 249
Part V: The Part of Tens ........................................... 263
Chapter 15: Ten Urban Legends to Toss..................................................................... 265
Chapter 16: Ten Tips for Top-Rated Online Proi les ................................................. 271
Appendix: Directory of Job Letter Writers................... 277
Index ...................................................................... 285
Introduction ................................................................ 1
Part I: Cover Letters and So Much More! ....................... 7
Chapter 1: News Flash: Cover Letters Are Grown Up and Have Kids ......................... 9
Chapter 2: Creating Images Online for Now and Tomorrow ...................................... 23
Chapter 3: Special Marketing Messages Outrun Rivals............................................... 31
Part II: Creating Compelling Communications .............. 47
Chapter 4: Writing Your Way to a Job ........................................................................... 49
Chapter 5: Language That Snap-Crackle-Pops ............................................................. 59
Chapter 6: Great Lines for Success ................................................................................ 75
Chapter 7: Job Seeker’s Skills Finder ............................................................................. 91
Part III: Job Letters: Sample the Best ........................ 111
Chapter 8: Job Ad Reply Letters .................................................................................. 113
Chapter 9: Broadcast and Prospecting Letters .......................................................... 151
Chapter 10: Networking Letters ................................................................................... 183
Chapter 11: Resume Letters ......................................................................................... 197
Chapter 12: Thank-You and Follow-Up Letters .......................................................... 213
Part IV: Online Messages: Sample the Best ................ 233
Chapter 13: Branding Statements and Online Proi les ............................................. 235
Chapter 14: E-Mail Cover Notes ................................................................................... 249
Part V: The Part of Tens ........................................... 263
Chapter 15: Ten Urban Legends to Toss..................................................................... 265
Chapter 16: Ten Tips for Top-Rated Online Proi les ................................................. 271
Appendix: Directory of Job Letter Writers................... 277
Index ...................................................................... 285
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